New
Introducing Active Insight by Service Monitor
Actionable guest feedback that drives performance
An AI-powered, adaptive survey tailored to each visit. Capture richer feedback and turn it into clear actions your team can use straight away, helping improve CSAT, NPS, and revenue.
How Active Insight works
Every venue and guest experience is unique, so your survey should be too.
Starts with what matters at your venue
Starts with what matters at your venue
Starts with what matters at your venue
Fewer questions for guests, better insight for you
Fewer questions for guests, better insight for you
Fewer questions for guests, better insight for you
Insight, not just data
Insight, not just data
Insight, not just data
You’re already juggling staffing, stock, costs, and customer expectations. The last thing you need is to build surveys or decode spreadsheets.
You don’t have time for that, and you shouldn’t have to. With Active Insight, you get the answers without the admin.
We handle the surveys, the analysis, and the insight. So you can quickly see what needs attention and what’s working well, straight from your guests.
You’re already juggling staffing, service, costs, and customer expectations. The last thing you should be doing is building surveys or decoding spreadsheets.
You don’t have time for that, and you shouldn’t need to. With Active Insight, you get the answers without the admin.
We handle the surveys, the analysis, and the insight - so your managers immediately know what needs attention and what’s working well.
You’re already juggling staffing, stock, costs, and customer expectations. The last thing you need is to build surveys or decode spreadsheets.
You don’t have time for that, and you shouldn’t have to. With Active Insight, you get the answers without the admin.
We handle the surveys, the analysis, and the insight. So you can quickly see what needs attention and what’s working well, straight from your guests.
Experience AI-powered surveys in action
Trusted by award winning operators
Through Service Monitor, we've worked with:
Through Service Monitor, we've worked with:
What you get with Active Insight
Adaptive customer satisfaction survey designed around how your guests actually experienced their visit - capturing richer context and digging into the detail
Adaptive customer satisfaction survey designed around how your guests actually experienced their visit - capturing richer context and digging into the detail
If someone mentions an issue, Active Insight automatically asks what happened and how staff handled it. Questions adapt in real-time based on guest responses - capturing the context and detail you need to actually fix problems, not just score them.
Adaptive questioning that digs deeper
If someone mentions an issue, Active Insight automatically asks what happened and how staff handled it. Questions adapt in real-time based on guest responses - capturing the context and detail you need to actually fix problems, not just score them.
Adaptive questioning that digs deeper
If someone mentions an issue, Active Insight automatically asks what happened and how staff handled it. Questions adapt in real-time based on guest responses - capturing the context and detail you need to actually fix problems, not just score them.
Adaptive questioning that digs deeper
Data you can actually trust
Automatically checks whether comments and scores align - catching mistakes and contradictions before they skew your results.
Boost your social reviews
One click copies their survey feedback and opens their preferred review platform - eliminating the effort barrier that kills follow-through.
Data you can actually trust
Automatically checks whether comments and scores align - catching mistakes and contradictions before they skew your results.
Boost your social reviews
One click copies their survey feedback and opens their preferred review platform - eliminating the effort barrier that kills follow-through.
Data you can actually trust
Automatically checks whether comments and scores align - catching mistakes and contradictions before they skew your results.
Boost your social reviews
One click copies their survey feedback and opens their preferred review platform - eliminating the effort barrier that kills follow-through.
Critical issues flagged immediately
Broken lights
Slow service
Cleanliness
Staff
Customer service
Good fit
Good fit
Critical issues flagged immediately
Broken lights
Slow service
Cleanliness
Staff
Customer service
Good fit
Good fit
Critical issues flagged immediately
Broken lights
Slow service
Cleanliness
Staff
Customer service
Good fit
Good fit
From alerts to strategic insights
Instant alerts for urgent issues. Monthly reports with AI-generated Key Strengths and Priority Areas. Analytics dashboard to track trends over time. After completing the survey, guests can share their feedback as a public review with one click.
From alerts to strategic insights
Instant alerts for urgent issues. Monthly reports with AI-generated Key Strengths and Priority Areas. Analytics dashboard to track trends over time. After completing the survey, guests can share their feedback as a public review with one click.
From alerts to strategic insights
Instant alerts for urgent issues. Monthly reports with AI-generated Key Strengths and Priority Areas. Analytics dashboard to track trends over time. After completing the survey, guests can share their feedback as a public review with one click.
Pricing and plans
Optimized pricing for scalable growth.
Pricing shown is for physical venues. For digital platforms, apps, and websites, contact us for custom pricing.
Monthly
Annual
Core
£
50
/ month per location
AI-adaptive questioning with intelligent follow-ups
Automated validation and quality checks
Unlimited survey responses
Monthly insights reports (PDF via email)
Email alerts for critical issues
One-click social review sharing
12 months data history
Expert UK-based support
Advanced
£
65
/ month per location
Everything in Core
Online analytics dashboard
Export and download data options
Unlimited user logins
Unlimited data history
Recommended
Complete
Custom Pricing
Everything in Advanced
Custom survey design and branding
Survey prize draws and incentives
CRM integrations
EPOS integration for dish-level feedback
SSO/SAML authentication
Data API Access
Dedicated account manager
Quarterly management summary and insights
Pricing and plans
Optimized pricing for scalable growth.
Pricing shown is for physical venues. For digital platforms, apps, and websites, contact us for custom pricing.
Monthly
Annual
Core
£
50
/ month per location
AI-adaptive questioning with intelligent follow-ups
Automated validation and quality checks
Unlimited survey responses
Monthly insights reports (PDF via email)
Email alerts for critical issues
One-click social review sharing
12 months data history
Expert UK-based support
Advanced
£
65
/ month per location
Everything in Core
Online analytics dashboard
Export and download data options
Unlimited user logins
Unlimited data history
Recommended
Complete
Custom Pricing
Everything in Advanced
Custom survey design and branding
Survey prize draws and incentives
CRM integrations
EPOS integration for dish-level feedback
SSO/SAML authentication
Data API Access
Dedicated account manager
Quarterly management summary and insights
Pricing and plans
Optimized pricing for scalable growth.
Pricing shown is for physical venues. For digital platforms, apps, and websites, contact us for custom pricing.
Monthly
Annual
Core
£
50
/ month per location
AI-adaptive questioning with intelligent follow-ups
Automated validation and quality checks
Unlimited survey responses
Monthly insights reports (PDF via email)
Email alerts for critical issues
One-click social review sharing
12 months data history
Expert UK-based support
Advanced
£
65
/ month per location
Everything in Core
Online analytics dashboard
Export and download data options
Unlimited user logins
Unlimited data history
Recommended
Complete
Custom Pricing
Everything in Advanced
Custom survey design and branding
Survey prize draws and incentives
CRM integrations
EPOS integration for dish-level feedback
SSO/SAML authentication
Data API Access
Dedicated account manager
Quarterly management summary and insights
Get started with Active Insight
Turn feedback into progress. See what’s working, what needs attention, and where to focus next.
Start getting real insights that matter
Start getting real insights that matter
Get an adaptive survey experience designed around how your guests actually think - capturing richer context and turning it into clear
Frequently asked questions
Will this tell me what's working and what needs attention?
Yes. Active Insight groups feedback into clear themes so you can see patterns - like if multiple guests mention slow service at breakfast, or consistently praise a particular staff member. We provide context and highlight the 'why' behind ratings, so you can make informed decisions about where to focus your attention.
How is this different from SurveyMonkey or Typeform?
How much time does this save my team?
Why should I pay for this when online reviews are free?
How does Active Insight boost public online reviews?
How do you keep the survey short without losing detail?
How do guests take part in the survey?
Do guests know it’s an AI-powered survey?
Is Active Insight GDPR compliant and secure?
Will this tell me what's working and what needs attention?
Yes. Active Insight groups feedback into clear themes so you can see patterns - like if multiple guests mention slow service at breakfast, or consistently praise a particular staff member. We provide context and highlight the 'why' behind ratings, so you can make informed decisions about where to focus your attention.
How is this different from SurveyMonkey or Typeform?
How much time does this save my team?
Why should I pay for this when online reviews are free?
How does Active Insight boost public online reviews?
How do you keep the survey short without losing detail?
How do guests take part in the survey?
Do guests know it’s an AI-powered survey?
Is Active Insight GDPR compliant and secure?
Will this tell me what's working and what needs attention?
Yes. Active Insight groups feedback into clear themes so you can see patterns - like if multiple guests mention slow service at breakfast, or consistently praise a particular staff member. We provide context and highlight the 'why' behind ratings, so you can make informed decisions about where to focus your attention.
How is this different from SurveyMonkey or Typeform?
How much time does this save my team?
Why should I pay for this when online reviews are free?
How does Active Insight boost public online reviews?
How do you keep the survey short without losing detail?
How do guests take part in the survey?
Do guests know it’s an AI-powered survey?
Is Active Insight GDPR compliant and secure?
Book a demo
Want to see how Active Insight works in practice? Book a 15-minute demo and we'll show you how the adaptive surveys work, what insights you'll get, and the best setup for your venues.
info@servicemonitor.co.uk
Active Insight is built by Service Monitor, a UK market research agency with 35+ years serving hospitality, leisure, and retail. Our other services include:
Active Insight is built by Service Monitor, a UK market research agency with 35+ years serving hospitality, leisure, and retail. Our other services include:
© Service Monitor 2026. All rights reserved.