How it works
Two minutes for the guest. Zero admin for you.
Active Insight is a guest feedback platform for any business your customers rate online. Guests scan a QR code or follow a link, score their visit, and write one comment. AI asks the right follow-up questions, turns the answers into rated topic scores, urgent alerts, and same-day fix lists, and offers every guest a ready-to-post review in their own words. It runs from £50 per site per month and goes live in days.
1
The invitation
Guests reach the survey from a QR code on the table or receipt, a booking follow-up email, or your WiFi landing page. It opens instantly in their browser, themed to your brand, in their language. Nothing to download.
2
One score, one comment
They give a recommendation score and write what they noticed. That is the whole ask for most guests.
3
Follow-ups fill the gaps
If the comment is vague, a short follow-up clarifies it in the guest’s own words. If it left a topic you track unmentioned, the follow-up asks about that instead, since not commenting on it is itself useful to know. Nothing already answered gets asked twice, and how many follow-ups run is configurable per client.
4
The scorecard fills itself
Every topic the guest’s words support, from the comment and any follow-up, is scored automatically. Topics still unmentioned after the configured follow-ups stay unscored rather than guessed, so your averages are never polluted. Over time you see which topics guests raise unprompted and which only surface when asked: the drivers behind every score.
5
Triage, same visit
Serious safety, hygiene, and conduct issues alert the duty manager immediately. Small fixes join the quick-wins list. Praise for named staff is captured word for word.
6
The review
Every guest’s own words are offered back to them as a ready-to-post review: one tap to post, or ignore it. We never post on a guest’s behalf.
What we never do
We never fabricate a rating. If the guest did not say it, it is not scored.
We never post a review on a guest’s behalf, and never trade incentives for reviews.
We never ask about things the guest did not experience.
We never sell your data. It is hosted in the EU and never used to train AI models.
See it as a guest would
The fastest way to understand Active Insight is to try the survey yourself, then book 15 minutes and we will set up a 30-day pilot for your business.
