Pricing
Priced per site. Live in days.
Active Insight costs £50 to £65 per site per month, with a Complete plan by agreement for groups and larger estates. Every plan includes the full survey flow: AI follow-up questions, the self-filling scorecard, urgent alerts, and drafted reviews. We publish our pricing openly, so you do not have to book a call to learn a price.
Pricing and plans
Simple per-site pricing, with a free 30-day pilot on Core.
Pricing shown is for physical venues. For digital platforms, apps, and websites, contact us for custom pricing.
Monthly
Annual
Core
£
50
/ month per site
AI-adaptive questioning with intelligent follow-ups
Automated validation and quality checks
Unlimited survey responses
Monthly insights reports (PDF via email)
Email alerts for critical issues
One-click online review sharing
12 months data history
Expert UK-based support
Advanced
£
65
/ month per site
Everything in Core
Online analytics dashboard
Export and download data options
Unlimited user logins
Unlimited data history
Recommended
Complete
Custom pricing
Everything in Advanced
Custom survey design and branding
Survey prize draws and incentives
CRM integrations
EPOS integration for dish-level feedback
SSO/SAML authentication
Data API access
Dedicated account manager
Quarterly management summary and insights
Every plan includes
AI follow-up questions generated from the guest’s own words, only when feedback is vague or mixed
A scorecard that fills itself from the comment, with a confidence value behind every score
Real-time alerts for serious safety, hygiene, and conduct mentions, sent to whoever you nominate
A quick-wins list of small fixes your team can act on the same day
Drafted reviews in the guest’s own words, always posted by the guest, never by us
Surveys themed to your brand, in the guest’s language, with nothing to download
Guests are never asked about things they did not experience
Data hosted in the EU and never used to train AI models
Free pilot
Try it free for 30 days
Run Active Insight with real guests for 30 days on the Core plan, free. The pilot is delivered by survey link only, so you can share it through booking follow-ups, your WiFi landing page, or your own QR codes. If you print QR materials, the printing costs are yours. At the end you keep everything you learned and decide whether to continue.
The alternatives
Why not a form builder, or just read your reviews?
Form builders collect feedback but leave the reading, scoring, and chasing to you. Online reviews capture a small, polarised fraction of guests, and you cannot ask a review what it meant. Here is how the options compare.
DIY survey tools
Private feedback from guests who never post publicly
Follow-up questions generated from the guest’s words
Rated topic scores without manual reading
Real-time alerts for serious issues
Ready-to-post reviews for every guest
Online reviews
Private feedback from guests who never post publicly
Follow-up questions generated from the guest’s words
Rated topic scores without manual reading
Real-time alerts for serious issues
Ready-to-post reviews for every guest
Active Insight
Private feedback from guests who never post publicly
Follow-up questions generated from the guest’s words
Rated topic scores without manual reading
Real-time alerts for serious issues
Ready-to-post reviews for every guest
Hear what your guests are not telling you
Book 15 minutes and we will set up a 30-day pilot for your business, or try the survey yourself first.
