Restaurants, pubs, and bars
“I didn’t like the food” is not feedback. This is.
Guests scan a QR code on the table or receipt, score their visit, and write one comment. When the comment is vague, Active Insight asks what it meant, in the guest’s own words. You get rated scores for food, service, speed, and value, a same-day fix list, and an alert the moment something serious is mentioned.
A real survey
From “I didn’t like the food” to a fix list
This is a real survey from a UK venue, lightly anonymised. The guest scored 1 out of 10 and wrote five words. Watch what the follow-up questions turned them into.
Guest
“I didn’t like the food.”
Active Insight
“Which specific dishes did not meet your expectations?”
Guest
“The panini.”
Active Insight
“How was everything else, like the staff, speed of service, or value?”
Guest
“Staff were nice and fast.”
Active Insight
“What specifically did not work about the panini?”
Guest
“Not enough cheese, and the cheese tasted boring and plain.”
Food 2/5
Staff friendliness 4/5
Speed of service 5/5
Value 2/5
One vague complaint became a scored visit and a specific kitchen fix, without anyone on your team reading a single export. Scores the guest’s words support are filled automatically, each with a confidence value, and topics they never mentioned stay unscored.
The same evening
Serious issues reach the duty manager in minutes
Mentions of safety, hygiene, allergies, or staff conduct trigger an immediate email to whoever you nominate, with a one-sentence summary of what set it off. Smaller problems, a wobbly table, a flat lager line, go to a quick-wins list your team can clear during the same shift. Every guest gets their feedback drafted into a review they can post in one tap.
Run it in your venue for 30 days, free
Try the survey as a guest, then book 15 minutes and we will set up a pilot for your venue.
